Parade Underwear Welcomes Spring With Superbloom Collection

For their “Superbloom” collection, sustainable underwear brand Parade added new floral patterns in their signature Re:Play and Silky Mesh styles. The brand is known for its solid, yet vibrant colors, but recent collections have featured more themed options around astrology, ice cream, and Juicy Couture. With the new collection, Parade offers a classic 70s floral…

Intimately Is Your New Go-To for Fashionable Adaptive Lingerie

Emma Butler, the founder of Intimately, understands the lingerie industry is lacking in providing people with disabilities with fashionable adaptive lingerie. There are major brands like Tommy Hilfiger, Target, and Zappos who have released adaptive fashion collections, but lingerie was never part of them. Until 2 years ago, when Butler set out on a mission…

Parade’s New Underwear Collection Ice Cream Is Their Sweetest Yet

What if there was a way to keep the spirit of summer secretly alive under our fall sweaters and leggings? “No way” or “I don’t believe it” would be the expected responses, but Parade has given us a third answer in the form of their new underwear collection appropriately titled “Ice Cream”. The name alone…

3 Exciting Things to Know About Rihanna’s Savage x Fenty Show

Clear your calendars lingerie lovers because on October 2 Rihanna’s annual Savage x Fenty intimates show is returning to Amazon for free and it’s exactly the moment of high drama, luxurious escapism we all need right now. Ever since Rihanna launched her lingerie subscription based brand Savage x Fenty two years ago, the artist turned…