Parade’s New Underwear Collection Ice Cream Is Their Sweetest Yet

What if there was a way to keep the spirit of summer secretly alive under our fall sweaters and leggings? “No way” or “I don’t believe it” would be the expected responses, but Parade has given us a third answer in the form of their new underwear collection appropriately titled “Ice Cream”. The name alone conjures up memories of cookie dough or chocolate ice cream dripping over our cones as we hurried to catch the melting drops with our mouths. It’s the dessert of a summer we love to dream about, and for only $10 the fashion world’s favorite underwear is now available in your ice cream flavor of choice.

Affordable lingerie
Photo credit: Parade

The collection offers Parade’s popular undie styles in sizes XS-3XL ranging from $9-$13. Thongs in high cut, high rise, and regular, high rise cheeky and brief, hip-hugger and boyshort all in the brand’s signature Silky Mesh ensures everyone will find something to their liking and comfort level.

Though it’s the colors that take center stage in this launch, dipping into candy-like pinks, neutral browns, pastel purples, jewel tone reds and emerald greens. Browsing the collection is almost akin to eating a scoop of refreshing ice cream as you soak in the delectable color pairings that range from subtle to bold. The names drive in the theme as well, with “Maraschino”, “Mint Chocolate Chip”, “Neapolitan”, “Lavender Ice” drawing you further into the ice cream-lingerie fantasy you never knew you wanted until now.

Parade dubbed the collection their “love letter to our favorite dessert” in a recent press release, describing how the nostalgic experience of eating ice cream inspired the entire collection and notably more neutral selections than previous launches have offered. As an extra treat, the collection also has underwear packs with titles like “Strawberry Shortcake” and “Sundae” that would make a sweet gift for anyone in need of an underwear refresh.

Scroll through the collection below and find out more about the collection and brand here.

Parade "Ice Cream" Collection
Photo credit: Michelle Li (Stylist)
Parade "Ice Cream" Collection
Photo credit: Michelle Li (Stylist)
Parade "Ice Cream" Collection
Photo credit: Michelle Li (Stylist)
Parade "Ice Cream" Collection
Photo credit: Michelle Li (Stylist)
Parade "Ice Cream" Collection
Photo credit: Michelle Li (Stylist)

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