Instagram is a treasure chest of lingerie content with styling advice, designer insights, and bloggers sharing their real and honest reviews that has exploded during the Covid-19 lockdown. Due to unprecedented amounts of people staying home for months on end, lingerie now presents a new kind of dressing up and opportunity to express oneself through the unlimited options intimates offer. As a result, new accounts from eager lingerie collectors wanting to share their discoveries have been cropping up within the Instagram community and there’s no shortage of lingerie brands and bloggers, big and small, making their stamp on how we view dressing with confidence.
Down below, you’ll find 4 Instagram accounts run by independent lingerie designers and 4 accounts of bloggers and collectors who offer a world of insight and inspiration that will make you look at your lingerie drawer in a new light.
The Designers
1. @MissViviennelingerie of Miss Vivienne Lingerie
Vivienne Lynch is a UK-based designer who hand makes quality sustainable lingerie with unique and colorful fabrics, making her account a pastel dream to scroll through. She posts behind the scenes looks into how an independent lingerie designer operates as often her stories will contain sneak peeks into her next collection and polls that asks fan what styles they prefer. Also featured are customers wearing her designs all over the world and confidence boosting content about loving your body and yourself just the way it is.
2. @sadafashions of SADA by Sarah
A Brooklyn-based designer of new brand SADA by Sarah, Sarah Dawson understands that there is a lingerie style for everyone and has put out 5 collections since Valentine’s Day full of minimalist to maximalist offerings. Her Instagram shows off the designer modeling her designs and giving styling inspiration on how to bring the brand into your daily outfits. The account is curated by color, making for a seriously satisfying experience to scroll through as you get to know the designer behind the growing brand.
3. @lingerie_by_pia of Studio Pia
Studio Pia is one of the top luxury lingerie brands to exist right now. Each season the UK brand releases a collection, it is widely anticipated and comes with deeply researched inspiration. The designer Pia has a parallel account to the brand’s where she posts mood-boards explaining her inspirations and behind the scenes of running the brand. The account is a valuable resource for anyone wanting to understand how a sustainable luxury lingerie brand has gathered its cult following. Pia is also currently pregnant and regularly posts herself wearing her own designs, offering a look into how her expanded sizing accommodates a mom to be.
4. @Elmalingerie of Elma LINGERIE
Elma Lingerie is a Bay Area, California bespoke lingerie brand led by one woman, Elma. The designer created her petites brand after becoming frustrated with the lack of accurate petite sizing in lingerie and regularly posts process photos and videos of her handmade sets. Her content mainly features sumptuous fabrics she’s sourced for her designs, info guides about sewing basics, and her own personal interests that inform her creative process, making her account one to follow for major artistic inspiration.
The Bloggers and Collectors
1. @boudoir.orchid
@boudoir.orchid is run by lingerie blogger Imogen who posts reviews of her impressive lingerie collection and styling advice that are always bookmark worthy. She’s based in London and stages her own photoshoots where she posts bite sized reviews of her current lingerie favorites. Her recent styling videos are super fun to watch because there’s guaranteed to be an outfit she features that will make you want to get dressed to the nines no matter where (or where you’re not) going.
2. @thelingerieprincess
Run by UK blogger Lucy as The Lingerie Princess, a fuller bust lingerie reviewer, she also specializes in bra fitting. Her content features reviews of a variety of lingerie brands at different price points that offer insight into fitting and quality. She offers tips about how a bra should really fit and general breast health that is always good to have on hand. Scrolling through her posts will be sure to give you ideas about what your next lingerie purchase should be.
3. @bonita.lovelace
@bonita.lovelace is a new lingerie account that follows one woman’s lingerie journey as she collects pieces that are love at first sight from big and small brands alike. She is a smaller bust lingerie lover so follow her for inspiration and fitting advice as she gives in depth explanation into why she loves each piece she showcases. Her poses always show off key lingerie details while utilizing the natural light of her home which makes her pictures look so enchanting. She also posts her pole dancing and videos of her practicing while wearing her favorite lingerie pieces.
4. thelingerieaddict
Cora Harrington is the founder of the world’s largest lingerie blog, The Lingerie Addict, and author of the most comprehensive guide to lingerie–In Intimate Detail: How to Choose, Wear & Love Lingerie. Her account features her personal reviews and editorial as she offers insight into the industry and how lingerie can become a lifestyle while promoting inclusivity and body confidence.
Before 2020, we rushed to put on our underwear and bras to get to the good part aka the outfit everyone saw. But now, lingerie has taken on a new meaning for people as a form of creative expression and self love, leading to Instagram becoming a destination for the lingerie community to inspire and welcome newcomers with open arms . Let me know in the comments who you follow for all things lingerie and don’t forget to subscribe!
The Lingerie Budget 
thank you so much for featuring me in this list of incredible designers and bloggers! x
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